There is a strong correlation...between red states, right-to-work laws, an overall worse quality of life for the average worker or poor person, and a more hostile climate for progressives, from environmentalists to civil rights activists. The average worker in [an anti-union/anti-worker] state earns $5,333 less than his or her counterpart in a pro-worker state. Twenty-one percent more people lack health insurance. Late last year, immigration advocates anticipated Arizona-like measures in twenty-two states, eleven of which are controlled by Republicans. Of those, seven are right-to-work states. Not surprisingly, three that are not—Ohio, Pennsylvania and Indiana—are where the attack on government workers’ unions is the strongest.
Liberals and progressives don’t understand why, in poll after poll, Americans support Social Security, Medicare and money for their local parks and other services but oppose “big government.” If we want to close the gap in the often bimodal results of polling, we don’t need more polling: we need well-trained and highly skilled organizers who can help facilitate conversations among next-door neighbors and co-workers. We have good “framers.” We have smart policy wonks with big degrees who can write good policy. We have lawyers to defend the policy. And we have no one in any serious way out talking with Americans about this crisis. It’s organizers who help people in large numbers to come to the self-realization that things aren’t working and that it isn’t their fault. Good organizing is really the only way that workers, the unemployed and the poor can overcome the impulse to blame themselves for the crisis they face. Yet liberal foundations often balk at funding such efforts, believing that it won’t add up to policy change and channeling money instead to policy, legal and “communications” work.
Unions and progressives need to return to engaging large numbers of people in one-on-one conversations. Unions should kick-start the campaign by sponsoring and unleashing the biggest Union Summer program of all time and pay student interns, and unemployed rank-and-file workers, to work with union groups and nonunion allies in a mass education campaign that seeks to change the narrative from “We all go down together” to “It’s time to return to the American Dream we all deserve.” Unions must stop pretending to be engaging the base by setting up call centers or buying cellphones for their members. Foundations must stop pretending that unions don’t matter, and that messaging strategies can overcome America’s cultural norms of extreme individualism. Real conversations, where people have a chance to understand the war that is being waged against them and the power they must build, are the only thing that will save us.